Chick-fil-A Project Play
Background
Chick-fil-A founder S. Truett Cathy said, “We should be about more than just selling chicken. We should be a part of our customers’ lives and the communities in which we serve.”
From their “Cell Phone Coop” initiative to their kid’s meal bags turned Cow puppets, creating meaningful moments for families has always been something Chick-fil-A has strived for.
Project
VGS partnered with CFA’s Kids Marketing & Design team to concept, design, and construct holistic family experiences to be integrated into CFA’s restaurants.
Key Principles to follow:
Let parents let go
Celebrate how kids are
Support transitions
Help kids be a part of something bigger
